Music Industry Revenue Shot Up 11% in 2016, Strongest Since 1998, But Creativity?

Well, u know me, I am a writer, deep into history, critical thinking & intelligence analysis, who is a bleeding heart liberal. So I am always back at telling a report story, sooner or later & it is Friday night my time, so a report story about music.

Lets fast forward from music publishing using machine-printed sheet music developed during Renaissance music era in the mid-15th century to after Elvis & a wave of great British band broke “Mega-Massive-Big” globally, starting with Beatles, Stones & the Who. And the music industry grew and grew in revenues. But in 2000, the internet changed all that and the music industry suffered a massive drop in revenues.

And this lasted for about 2000 to 2015, a massive long period of time. With revenue drop, risk taking in the industry fell, hurting start-up bands and in the end, hurting the “Creativity and Innovation of the industry. With this, the music suffered.

But in 2016, things looked better, with an estimated retail revenues from recorded music in the United States grew 11.4 percent to $7.7 billion, according to the Recording Industry Association of America. Streaming music revenue from companies like Spotify, Apple, Pandora, and YouTube accounted for 51.4 percent of that total and for the first time, contributed the majority of the year’s revenue.

At 11 percent growth, the music industry saw the biggest increase it’s had since 1998, a time when six times more CDs were sold than today. Overall revenue continues to be half of what it was in 1999, and revenues from traditional unit-based sales, including physical products and digital downloads, have continued to decline. Physical sales accounted for just 21.8 percent of music industry revenue in 2016, while digital downloads and ringtones made up 24.1 percent.

And anyway, the late 50s and 60s wave of music came from mainly Britain, and with the British Wave, the wave lead to “America-Fight-Back” & what happened from about 1965 to 1975. To me anyway, that was the best music years of my life, with so many greats, like Hendrix, Doors, Led Zeppelin, Jefferson Airplane & so many other, to me like Beach Boys, Santana, Deep Purple, Uriah Heep, Grand Funk Railroad and so much incredible great from Detroit Like the Stylistics, Four Tops, and like a horde of women out of Detroit.

And anyway, then after 1975, things slowed, and rock & Detroit was becoming old news, not producing much new sound & pretty much repetitive & obviously, new blood was needed.

Well, leave it to the British to do it again, like they kicked-off the 1960s & this time, they kicked off Punk & New Wave. And again, America was left to play “Catch-Up” but there u go, with the British, u got the likes of Sex Pistols, Police, Clash & so many more & America caught up with like Madonna.

And Punk & New Wave, got new energy from Electronics& so out of Punk & New Wave, came a horde of bands making music for lots of hard & fun dancing, & then came Rap & Hp Hop off the electronics and DJ, & that went on long time. Euro dance even emerged here with so many iconic bands.

And yes, like last time, the excitement died off as few new music & repetitive again But this time, about 1990, the music industry & independent producers are ready, & they produced a horde of new music genes, like alternative rock became very big.

So many new music were introduced along with mixing different genes, & so lots of very creative groups, like with Linkin Park. So the mega of them all so that was the 90s, lots of “Experimental Music” resulting in “Incredibly Creative” music industry (including indy).

However, starting about 2000, the internet of things hit & the music industry revenue tanked massively, like really really massively.

And it is now 2017, meaning 17 years, since the last “Industry Wide Break Out” into new music & yes, of course, many great artist & bands. But nothing like “Industry Wide Break Out” into “Massive New Industry Wide Creativity.”

If you ask me, do I see a solution?

Yes, of course, I see some music, that could be the direction for the future. But this is not much about analysis, just based on what music I listening lots these days, & they are like Garcia, Alabina & Early Rise.

These music reminds of music environment of 1960s when there were lots of political tension globally, meaning right vs left, racism & these days also misogynist. What I mean these music, are “Multi-Culture” very inclusive of diversity, sort of “Melting Pot”& this is sort of similar to the spirit of the 1960s when there were lots of talk about peace and inclusivity of divewrsity. In the case of Early Rise, helps solve mental problems, relating from living in today’s world.

But u know, I think the music industry executives (indy also) knows what could be mega-massive-big, in “New Creative Direction” But I think they are hit so hard since 2000 with internet, destroying their old business model, right now, while the revenue growth has picked up, my bet is the industry is just recovering and not in a great mood for taking risk in start-ups music bands, that can potentially, explode into industry wide break through.

In sum, I think we will have to wait for a few more years.

Wikipedia say the following about the music industry:

Among the many individuals and organizations that operate in the industry are: the songwriters and composers who create new songs and musical pieces; the singers, musicians, conductors and bandleaders who perform the music; the companies and professionals who create and sell recorded music and/or sheet music (e.g., music publishers, music producers, recording studios, engineers, record labels, retail and online music stores, performance rights organizations); and those that help organize and present live music performances (sound engineers, booking agents, promoters, music venues, road crew).

The industry also includes a range of professionals who assist singers and musicians with their music careers (talent managers, artists and repertoire managers, business managers, entertainment lawyers); those who broadcast audio or video music content (satellite, Internet radio stations, broadcast radio and TV stations); music journalists and music critics; DJs; music educators and teachers; musical instrument manufacturers; as well as many others. In addition to the businesses and artists who work in the music industry to make a profit or income, there are a range of organizations that also play an important role in the music industry, including musician’s unions (e.g., American Federation of Musicians), not-for-profit performance-rights organizations (e.g., American Society of Composers, Authors and Publishers) and other associations.

The modern Western music industry emerged between the 1930s and 1950s, when records replaced sheet music as the most important product in the music business. In the commercial world, “the recording industry”–a reference to recording performances of songs and pieces and selling the recordings–began to be used as a loose synonym for “the music industry”. In the 2000s, a majority of the music market is controlled by three major corporate labels: the French-owned Universal Music Group, the Japanese-owned Sony Music Entertainment,[1] and the US-owned Warner Music Group. Labels outside of these three major labels are referred to as independent labels (or “indies”). The largest portion of the live music market for concerts and tours is controlled by Live Nation, the largest promoter and music venue owner. Live Nation is a former subsidiary of iHeartMedia Inc, which is the largest owner of radio stations in the United States.

In the first decades of the 2000s, the music industry underwent drastic changes with the advent of widespread digital distribution of music via the Internet (which includes both illegal file sharing of songs and legal music purchases in online music stores). A conspicuous indicator of these changes is total music sales: since 2000, sales of recorded music have dropped off substantially[2][3] while live music has increased in importance.[4] In 2011, the largest recorded music retailer in the world was now a digital, Internet-based platform operated by a computer company: Apple Inc.‘s online iTunes Store.[5]

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